Mystery Shopping is focused on finding out what customers really think of a specific service. It really is recognised by organisations (both large and small) as a valid way of evaluating the performance of their staff and the service their customers get. Mystery shoppers, performing as regular customers perform all aspects of their evaluation in a specialist and objective manner. The total results of the mystery shopping assessment are recorded by means of a questionnaire, which is then came back to the marketplace research company for reporting and collation of leads to the customer.
A common question often asked by potential mystery buyers is ‘What qualities do I need to become a secret shopper? Being observant – knowing what you need to be aware of and looking out for it without sketching attention to yourself is a key skill. Bear in mind too, that you’ll not have the luxury of travelling with a clipboard completing your evaluation questionnaire as you go along.
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Your recall skills should be sufficient that you should absorb the info needed and complete the assessment sheet once you have either returned home or to a quiet spot far enough away from the website you have evaluated. Both your reputation as a mystery shopper and the reputation of the … Read more